TOP RICHTLIJNEN VAN ADVERTENTIETECHNOLOGIE (AD TECH)

You can also measure key performance indicators (KPIs) that map back to your business objectives. Below is a helpful guide; utilize the metrics and OKRs most relevant to your objective:A DSP can be considered the stockbroker of programmatic advertising. Just like a stockbroker buys shares from a stock exchange on behalf of investors, a DSP buys inv